I’m Alicia—aka The Palisades Mom. On January 7, 2025, my family lost our home and everything we owned in the Palisades Fire. This blog is my way of documenting the madness of rebuilding, sharing what I’ve learned, and keeping track of the brands and people who actually showed up and those who didn’t. It’s part survival guide, part therapy session, and part unfiltered group text with my most brutally honest friends. If you’re here, welcome—you’re officially part of the group chat.